Last Push For Radio To Move To Online Public Files.

The countdown is on for all full-power radio stations to move their public inspection files online. The Federal Communications Commission has ordered all stations to shift to an online file on the FCC’s searchable portal website by March 1. It’s the last wave of stations to make the switch. Television stations began posting their public files online in 2012 and radio stations in the top 50 markets followed in 2016.

For the final group converting over to the FCC’s web portal, the largest headache has been technical. “The single biggest question that we are getting isn’t what do I upload or anything along the traditional lines, it’s I can’t get the system to work—and as a result people can’t get even started in the process and it’s been incredibly frustrating,” said Fletcher Heald & Hildreth attorney Scott Flick on a recent webinar hosted by several state broadcast associations. It’s a good reason for stations not to put off the process until the last minute.
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Traffic a major driver in powering drive time radio

The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL […]
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Motel 6 Again Shines Brightest At Radio Mercury Awards.

“We’ll leave the light on for you.” That iconic slogan shone brightly at the 26th annual Radio Mercury Awards, with The Richards Group winning the $50,000 Best of Show award for their Motel 6 Campaign. The 15 victors were announced at the awards presentation at Stage 48 in New York Thursday evening. “The Motel 6 […]
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