Beasley Media Group Las Vegas debuts “Lite 101.5,” rolling out 10,000 songs in a row of “Today’s Hits and Yesterday’s Favorites” commercial free. The new “Lite 101.5” launches under the direction of Beasley Vegas OM John Candelaria, positioning the station as “the perfect choice for the adult modern listener who feels variety is important in their music taste.”
“Lite 101.5” is playing songs from the ‘80s and ‘90s “with some’ 70s and today’s hits from Maroon 5, Adele and Bruno Mars,” Candelaria added.
Broadcasting on the Las Vegas, NV-licensed translator K268CS at 101.5, “Lite 101.5” joins an already robust cluster that just today announced broadcast rights to the recently relocated Las Vegas Raiders.
“We are pleased to add a sixth station to the Beasley Las Vegas Radio group,” market manager Tom Humm said. “Lite 101.5 FM will further complement our iconic brands and program to the affluent adult audience utilizing the Adult Contemporary format.”
“Beasley is now the premiere cluster of radio stations in Las Vegas, particularly when it comes to serving the female audience,” executive VP of Programming Justin Chase said. “This station only makes it stronger.”