Traffic a major driver in powering drive time radio

The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL […]
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Motel 6 Again Shines Brightest At Radio Mercury Awards.

“We’ll leave the light on for you.” That iconic slogan shone brightly at the 26th annual Radio Mercury Awards, with The Richards Group winning the $50,000 Best of Show award for their Motel 6 Campaign. The 15 victors were announced at the awards presentation at Stage 48 in New York Thursday evening. “The Motel 6 […]
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