Live Vs. On-Demand: Study Reveals Demo Differences.

New research reveals for the first time ever the demographic differences in listeners who tune into radio shows on-air vs. those who catch them on-demand. Westwood One and Nielsen collaborated on a custom study to measure the audiences for local on-demand content from Cumulus Media stations and national on-demand content from Westwood One. Using the […]
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Why we did what we did: Behind the #reshuffle5FM

When changes are made to radio shows it is often hard for anyone other than those at the proverbial coalface to understand. So we thought we’d elucidate in five (yes we love the number 5) key statements here. Why? Because we do what we do for you, the 5FM community. Why Roger Goode took breakfast […]
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