Study Proves Radio’s Winning Efficiency For SoCal Auto Dealers.

The first automotive research study fielded exclusively for Southern California radio uncovers some important new findings about the value of AM/FM radio for today’s competitive auto industry. “The Automotive Path to Purchase Study,” conducted by Nielsen for the Southern California Broadcasters Association (SCBA), is being used to convince automotive clients and agencies to make broadcast […]
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Magna Forecast: Internet, Led By Mobile, To Pass TV Ad Sales.

Driven by mobile, social and video, the internet has surpassed television as the No. 1 category for ad spending. According to a new Magna Global forecast, digital media will represent 40% of total global ad spend this year, while television claims 36%. And within digital, mobile emerges as the dominant force, commanding 54% of all […]
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Minal Patel Named Project Manager at Mediabase.

Minal Patel has been promoted to project manager at Mediabase. Patel joined the company in 2008 as the director of client services and has advanced through various departments in the company. “Minal will play a key role in leading our new user interface design,” President/CEO Philippe Generali commented. “She has done a terrific job of […]
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Lois Lewis Named APD/MD at KNIX.

iHeartMedia country KNIX (102.5) Phoenix has awarded midday talent Lois Lewis with the title of assistant program director/music director. She fills the role left with Anthony Allen’s move to the company’s country combo KASE-FM (100.7) and KVET-FM (98.1) Austin, TX – where he is program director and hosts afternoons on KASE. “I’ve worked with Lois […]
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Apple Finally Delivers On Limited But Useful Podcast Data.

While the bulk of podcast listening—70%, by some estimates—occurs on the Apple podcasting app, up to now, Apple provided only the number of downloads and no additional numbers. But podcasters have finally received the word from Apple they’ve long been waiting for: The tech giant will dole out at least some hard data on podcast […]
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We’re only human, after all, and radio connects us

Hundreds of broadcasters and music executives from around the world recently united at the Worldwide Radio Summit in Hollywood, California. I was invited to speak with peers on the complicated relationship between science and art. The panel included key industry leaders including Kurt Johnson, senior VP of programming at Townsquare Media; Michael Martin, senior VP […]
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IHeartRadio Canada—Million-Download App, No Looking Back.

The iHeartRadio Canada app has just surpassed 1 million downloads less than a year after being made available. The app was launched in October 2016 and has been a consistent Top 10 app in the Apple and Google Play stores. It is the No. 1 Canadian-made music app. Also, iHeartRadio Canada is bringing its concert […]
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