Study Proves Radio’s Winning Efficiency For SoCal Auto Dealers.

The first automotive research study fielded exclusively for Southern California radio uncovers some important new findings about the value of AM/FM radio for today’s competitive auto industry. “The Automotive Path to Purchase Study,” conducted by Nielsen for the Southern California Broadcasters Association (SCBA), is being used to convince automotive clients and agencies to make broadcast […]
Continue reading…

Enjoyed this post? Share it!