Our digital world has changed the ‘music’ landscape. Right now there is a lot more music available to audiences than ever before because of digital platforms such as streaming sites and digital audio consumption channels.
This has opened up a whole new world of content sharing to even the ‘smallest’ of bands and musicians. It means that there are a lot more opportunities for artists to have their music heard but it also means that the online music sphere is a messy, cluttered environment and that there is a lot more noise online that you need to push through to be heard.
In this episode we discuss how music and other brands can fight for attention when the greatest challenge is to get an audience’s devotion.