Promoting Will Bring Radio Deeper Into Podcast Game.

Good news for the burgeoning podcast medium—more shows are being listened to, awareness is increasing and advertisers are paying attention. These are some of the key findings from the latest study from Bridge Ratings—”Podcasting Best Practices.” Some may consider it an obvious negative that time spent listening has decreased over the last two years. But […]
Continue reading…

Enjoyed this post? Share it!

 
 

Trying To Build On A Solid Podcast Base.

Edison Research revealed earlier this month that 60% of Americans are aware of the term podcasting, but only 30% actively listen. That didn’t sit particularly well with the participants of the NAB Show panel, “Looking (And Listening) Ahead: The Podcast Landscape in 5 Years.” “In the last year or so, the industry has really focused […]
Continue reading…

Enjoyed this post? Share it!

 
 

Massive rise of music streaming in South Africa

Revenue from music streaming in South Africa has increased by 334.2% over the past year, IFPI said in its latest report. Total South African streaming revenues increased from $1,877,000 (±R25 million) in 2015 to $8,150,000 (±R107 million) in 2016, IFPI told MyBroadband. This includes revenues from subscription and ad-supported streaming services, as well as video […]
Continue reading…

Enjoyed this post? Share it!

 
 

Blurring the lines between talk and music radio

Opinion: The earth tremors that shook Johannesburg on Monday night have nothing on the shaky state of morning drive radio shows on the SABC’s commercial stations. Following the shock “redeployment” (in a week of shock ‘redeployments’ in government) of DJ Fresh to Metro FM, without a plan in place to replace him at 5FM, it’s […]
Continue reading…

Enjoyed this post? Share it!

 
 

Putting the magic back into SA broadcasting

Tony Sanderson is the ‘doesn’t look or sound like he’s in his 70s’ radio personality behind the success of Magic 828AM, which had roughly 80,000 listeners at their last own-audited report from end-November 2016. He elaborates on how they’re getting the broadcast model right and what’s wrong with radio. Sanderson is the man behind the […]
Continue reading…

Enjoyed this post? Share it!

 
 

NAB Show: Keeping Radio Dominant In The Dashboard.

The annual NAB Show opened in Las Vegas over the weekend, and for radio, the opening action included a panel titled “The Evolution of the In-Vehicle Broadcast Radio Experience.” Its primary focus: the importance of—and strides made with—broadcasters working with automakers to ensure radio’s dominance on the dash. The session was certainly an ideal match […]
Continue reading…

Enjoyed this post? Share it!

 
 

NAB Show: Smith Says Multiplatform Access Is Key For Radio.

A short walk on the NAB Show floor in Las Vegas illustrates the message National Association of Broadcasters president Gordon Smith delivered during his annual “State of the Industry” speech today. “We are witnessing the convergence of media, entertainment and technology that is enriching all of our lives,” Smith said. Radio and local TV stations […]
Continue reading…

Enjoyed this post? Share it!